A market decline occurs during this period, with economic losses and labor conflict. Additionally, Inés Rosales undergoes a name change in 1980, from “Casa Inés Rosales” to “Inés Rosales, S.A. [Limited].” In 1983, the business losed the family-owned category when it is sold to external investors, who have short-term projects in place to make a return on their investment. The size of the company, the product, and the market are all different from what they stemmed from. Four areas of the business undergo changes: internal structuring, production technology, product packaging, and sales methods -too many changes within such a short period of time. These changes give the company a new structure, introducing new leadership positions and conserving some of the former ones.